C-beauty is redefining the rules of the beauty industry.

Link: C-beauty is redefining the rules of the beauty industry.

By Emmanuel Hemmerlé, 23 December 2025

My sincere thanks to BFM Business and Juliette Weiss for the insightful exchange on the rise of China’s beauty power.

Rapid innovation, strong command of digital channels, and a growing focus on design and storytelling have enabled Chinese brands to reshape market standards.

For Western beauty brands positioned in the entry-level to mid-range segments, these dynamics call for heightened vigilance.

More broadly, the success of Western beauty brands in China depends more than ever on long-term commitment and a nuanced adaptation to local specificities.

China is no longer merely a market to be addressed; it is an ecosystem that is now shaping beauty trends on a global scale.

Read the full article here: http://urlr.me/VNRaDG

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