Secondhand market booms, challenging luxury industry

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Secondhand market booms, challenging the luxury industry

👉 Read original article → Le Monde – Secondhand Luxury Boom

Published: 6 February 2026

Author: Juliette Garnier

Le Monde reports on the rapid expansion of the global secondhand luxury market and its impact on consumer behaviour and brand dynamics.

The article highlights the growing role of resale platforms and the structural evolution of luxury consumption across global markets, including China.

Emmanuel Hemmerle was quoted on the growing adoption of secondhand luxury consumption in China.

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LinkedIn Insight

by Emmanuel Hemmerle

👉 View full LinkedIn post → The second-hand luxury market ... China is one of its key drivers!

The second-hand luxury market is growing faster than the new goods segment, with China as one of its key drivers.

The rise of pre-owned luxury in China reflects a structural shift in consumer behaviour, where Chinese consumers increasingly balance value-for-money (“huá suàn”) with more responsible consumption.

Younger consumers no longer carry the stigma of the past; instead, they actively embrace resale platforms and specialised boutiques to access designer and collectible pieces.

For luxury brands, this signals a clear structural shift: engaging with resale ecosystems without diluting brand equity is becoming a strategic imperative.

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