Luxury is getting ready to attract Chinese customers to the stores

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Luxury is getting ready to attract Chinese customers to the stores.

👉 Read original article → Les Echos - Luxury is getting ready to attract Chinese customers to the stores

Published: 5 May 2026

Author: Virginie Jacoberger-Lavoué, Raphaël Balenieri

Les Echos reports that luxury in China is shifting from expansion to tighter distribution and stronger retail experiences, as consumers become more selective and price-conscious and brands increasingly rely on experiential stores to drive desirability in a market where easy growth is over.

Emmanuel Hemmerle was quoted on luxury brands in China shifting from over-expansion toward tighter distribution control.

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